About 1F Cash Advance
Welcome to 1F Cash Advance! Since 2019, we have been helping Americans get the money they need to overcome financial emergencies that arise daily. We offer a wide range of borrowing options, including payday loans and installment loans, that are available both online and in-store.
What We Stand For
Our ambitious goal is to help individuals access much-needed financing without letting their problems grow bigger. By offering quick, income-based support, we want to build a community that cares about people who face financial challenges, no matter their credit standing.
At 1F Cash Advance, we put our customers first and make their needs our top priority.
Time
We are available 24/7 and aim to provide same-day deposits to meet your urgent money needs.
Customer Satisfaction
1F Cash Advance offers a personalized approach to each situation and looks beyond just your credit score.
Informed Decisions
We do our best to provide individuals with the knowledge they need to make intelligent financial choices.
Privacy
Our Privacy Policy ensures the data you share with us will not be distributed to unaffiliated third parties without your consent.
Our Impact
Since 2019, we have helped more than
3,000,305
customers access emergency loans.
97.6%
of our customers paid off their loans on time.
The 1F Cash Advance Story
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In 2025, we expanded both our physical and online presence. The number of locations reached 81, with a focus on caring, professional staff for your pleasant customer experience. Our commitment to helping communities is evident in our support for various charities that assist families and individuals in need.
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1F Cash Advance implements AI technologies to make our service more convenient and secure for customers. We aimed for more accessible financing and equal credit opportunities for all applicants.
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With a growing brand, we started to partner with new lenders and improved our lending strategy to make the entire loan process easier and faster for borrowers who need the money urgently. The number of our physical stores exceeded 50 by the end of the year.
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The year 2022 was a turning point for 1F Cash Advance. We rebranded from 1FirstCashAdvance Financial Help LLC to 1F Cash Advance LLC. Finally, the idea of being "the first choice when it comes to the best loan products" began to turn into reality.
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In 2021, 1F Cash Advance continued to provide reliable loan solutions to people across the US despite a global economic recession caused by the COVID-19 lockdowns. These roadblocks were not going to prevent us from helping people get back on track. We built new partnerships to offer more flexibility to our customers during tough times so that they could improve their financial situations.
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Even during the COVID-19 pandemic, we've been working hard on creating the products and services that will help improve our customers' financial health. A Financial Champion Scholarship was launched to help students boost their financial education and reach independence.
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1F Cash Advance was founded by Latoria Williams in Boulder, Colorado, with the idea to help consumers with emergency financial needs find fast loan offers, no matter their credit scores.
Meet Our Team
Latoria Williams – Founder & CEO
Latoria Williams has a Master's Degree in Finance and spent five years working in the lending sector at Ameriquest Mortgage Company and Wachovia. Her extensive background and passion for inspiring others drive her to share her knowledge and experience.
Michael Lefler – Senior Editor
Michael Lefler has gained his knowledge of loan services and financial management since his academic years. His Master's Degree in Financial Planning led him to start working with people who seek professional counseling.
Kerry Vetter - Senior Editor
Kerry Vetter has obtained a Bachelor of Science in Finance from Boston College. She received additional training to become a Certified Private Wealth Advisor (CPWA), a Chartered Retirement Planning Counselor (CRPC), and a Certified Plan Fiduciary Advisor (CPFA).
Adrienne Bailey – Public Relations Specialist
Adrienne Bailey is a public relations specialist who helps 1F Cash Advance represent itself in the media and improve communications with its customers. She is a creative professional with strong communication and organizational skills.
Our Finance Experts
Building Financial Wellness Together
By reinvesting our earnings into the communities where we live and work, we strive to improve overall financial well-being. Learn more about the initiatives 1F Cash Advance supports.
The 1F Cash Advance Difference
We are here to change your perspective on borrowing money. Here is how 1F Cash Advance stands out:
Transparency
We follow all applicable federal, state, and municipal laws to ensure you will be treated fairly. All the loan terms, amounts, and rates are clearly outlined.
Quick Funding
With 1F Cash Advance, you can access the loan funds on the same or the next business day upon approval.
Customer Service
Our professional staff is always here to help you every step of the way. Instead of simply giving you the money, we want to make sure you make an informed decision.
Safety
The encryption protocols we use protect your sensitive data and ensure a safe borrowing experience.