About 1F Cash Advance

From Vision to Reality: Delve into the Origin of 1F Cash Advance

1F Cash Advance was created with the intention of allowing consumers to get the money they need and helping them overcome financial emergencies that arise daily. We are committed to offering the best borrowing experience to Americans in need. We can help our consumers apply for loans without the hassles. Visit one of our 81 stores today, or send a loan request online!

Our Core Pillars

Our Mission

Our goal is to equip individuals with the knowledge to make wiser financial choices about online loans. We aim to educate Americans who have poor credit, fostering improved credit decisions and a more promising financial outlook.

Our Values

We do our utmost to facilitate a loan application process and expedite access to funds for our customers' convenience.


1F Cash Advance values its consumers' time and aims to provide the quickest borrowing process.


We don’t sell your information to third parties. We keep it 100% safe and secure.

Customer Satisfaction

1F Cash Advance makes an effort to help customers and offer a personalized approach to each situation.

Informed Decisions

We establish achievable objectives that push boundaries, recognizing that failure is a natural part of growth as long as we extract lessons from it.

Our Impact

Since 2019, we have helped more than
consumers access emergency loans.

of our customers paid off their loans on time.

Our History

  • 1F Cash Advance implements AI technologies to make our service more convenient and secure for customers. We aim to make financial features more accessible to all types of applicants.

  • We've added 21 new lenders to our network. We've also improved our lending strategy to make sure that we're helping more people get the money they need when they require it most.

    We believe that everyone deserves a chance, and we want to make sure that every person who comes through our doors gets the help they need.

  • The year 2022 was a crucial one for 1F Cash Advance. We launched a new scholarship program called the Financial Champions Scholarship From 1F Cash Advance, which provides financial aid to students who are pursuing degrees in the field of economics and business.

    We also managed to make a name rebranding from 1FirstCashAdvance Financial Help LLC to 1F Cash Advance LLC, with our new brand identity being built on the idea of being "the first choice when it comes to best loan products."

  • In 2021, 1F Cash Advance has grown into a global powerhouse for connecting consumers with financial resources. The Covid Financial Crisis has brought a lot of change to the lending industry.

    Also, we signed new contracts with new partners that were designed not only to help you manage your cash flow during this time but also to help you rebuild it for the future.

  • We've been working continuously on creating the products and services that will help improve our customers' financial health. We’ve successfully launched a Financial Champion Scholarship for students with the purpose of contributing to their financial education and, subsequently, leading to complete financial independence.

    We've succeeded in achieving our main goal - to provide the best financial solution to our customers in a matter of minutes, even during COVID-19.

  • We have created our company in Boulder, Colorado, to help consumers with emergency financial needs find fast loan offers. We believe people facing credit challenges should not be limited by low credit scores or income fluctuations. We believe they deserve the same opportunities as anyone else.

Latoria Williams

Our Founder & CEO

Meet Latoria Williams

Latoria Williams studied Quantitative Finance at the University of Nevada (UNLV). She spent five years working in the lending sector at Ameriquest Mortgage Company and Wachovia, diversified financial services.

The last position as an administrative manager gave her a chance to grow her supervisory skills, take on the leadership role of the CEO of 1F Cash Advance, and start a decisive rebranding process.

Latoria Williams has an extensive background in lending development, as well as an understanding of how to work with Americans who need money. Her passion for inspiring others drives her to share her knowledge and experience.

Michael Lefler

Michael Lefler – Senior Editor

Michael Lefler got his knowledge of loan services and financial management since his academic years. Receiving a Master’s Degree at Southwest Minnesota State University in Financial Planning led him to start working with such organizations as the Wings Financial Credit Union, Financial Planning Association of Minnesota (FPA), and the Sunrise Bank Branch, as well as become an expert author in the financial area.

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Kerry Vetter

Kerry Vetter - Senior Editor

Kerry Vetter started working with such a company as Direct Federal Credit Union and later on, Star Bank Branch in Massachusetts, right after obtaining a Bachelor of Science in Finance from Boston College. She received additional training to become a Certified Private Wealth Advisor (CPWA), a Chartered Retirement Planning Counselor (CRPC), and a Certified Plan Fiduciary Advisor (CPFA).

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Adrienne Bailey

Adrienne Bailey – Public Relations Specialist

Adrienne Bailey is a public relations specialist who helps 1F Cash Advance represent itself in the media and improve communications with its customers. She is a creative professional with strong communication and organizational skills.

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Our Finance Experts

Edward Evans

Edward Evans – Managing Editor and Money Management Expert

Edward Evans is a money management expert who covers topical issues on personal finance, credit cards, and consumer credit. This is how he helps people become debt-free and create budgeting strategies that work for them.

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Marsha Welch

Marsha Welch – Finance Writer and Personal Finance Expert

Marsha Welch is a professional personal finance expert, qualified financial writer and speaker, and author of her own blog on financial literacy with over 15 years of expertise. She provides goal-oriented financial guidance to our clients.

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Eric Bank

Eric Bank – Finance and Business Writer and Expert

Eric Bank is an expert financial and business writer who specializes in business and finance writing. He shares his knowledge via multiple newspapers and online services, such as Credible, Cardrates.com, and BadCredit.org.

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Sarah Sharkey

Sarah Sharkey – Personal Finance Writer

Sarah Sharkey is a freelance personal finance writer who enjoys helping other people manage their money better through her articles and guidelines. Her texts often appear on large financial sites, like Business Insider, RocketMortgage, and Bankrate.

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Lydia Kibet

Lydia Kibet – Freelance Personal Finance Writer

Lydia Kibet is a freelance writer who specializes in personal finance, investing, and healthcare. Since 2017, she has been creating useful, informative, and well-researched content for consumers.

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Josephine Nesbit

Josephine Nesbit – Personal Finance Writer

Josephine Nesbit is a freelance copywriter who writes about real estate, mortgage, and personal finance. Her work has been published by multiple resources, including Bankrate and GoBanking Rates.

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Caroline Banton

Caroline Banton – Finance Expert and Writer

As a freelance copywriter with 15+ years of experience in global development and finance, Caroline Banton is a trusted name in personal finance. Her texts appear in multiple well-known publications, such as Investopedia.

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Why Choose 1F Cash Advance Service

We are a service that changes your perspective about financial decisions. Here is why you should choose us:

USA Licensed

1F Cash Advance follows the US Fair Lending laws and regulations.

Quick Funding

We transfer loans to borrowers’ bank accounts within 24 hours of approval.

Safe and Secure Borrowing

Our encrypted technology allows our service to become 100% safe for any type of borrowing experience.